CRM performance — executive summary
June 2026 vs May 2026 · figures in ZAR
Registrations
34,855
▲ 101.5% vs May
FTDs
8,712
▲ 65.0% vs May
Active base
131,824
▲ 83.8% vs May
GGR
R47.2M
▼ 24.9% vs May
Est. NGR
R33.8M
▼ 43.9% vs May
Includes the 04 Jun R100 All Slots cohort (47,982 reached, 6,079 depositors, R5.42M deposits, still growing as of 11 Jun) — see campaign spotlight below.
Financial trends — May vs June
clean basis, one KYC-flagged R3.18bn row excluded
Player lifecycle — May → June
71,723
Active in May
+34,784
New actives
+44,970
Reactivated
−19,653
Churned (27.4%)
131,824
Active in June
Channel performance — June
| Channel | Sent | Engaged | Rate |
|---|---|---|---|
| 871,181 | 180,916 | ||
| Onsite notif. | 1,152,547 | 168,538 | |
| Rich inbox | 2,077,269 | — | passive |
| SMS | 713,517 | — | no tracking |
| Push | 0 | 0 | gap |
Top campaigns — June
| Campaign | Reached | Deposits |
|---|---|---|
| Hacksaw Bet & Get | 140,988 | R18.6M |
| 25 Jun campaign tracking | 16,786 | R29.7M |
| 25 Jun credit campaign | 10,123 | R29.1M |
| VIP exclusive challenge | 1,778 | R6.49M |
| Onboarding lifecycle | 24,329 | R5.54M |
| R100 All Slots (Bonus 672661) | 43,757 | R5.15M |
Campaign spotlight — R100 All Slots (04 Jun cohort)
tracked 04 Jun → 11 Jun · part of June's newly acquired players
47,982
Combined reach (C5+C6)
6,079
Combined depositors (12.7%)
R5.42M
Combined deposits
~10.8×
Blended ROI vs R478k bonus cost
| Metric | C5 Acquisition | C6 Bonus 672661 |
|---|---|---|
| Cohort size | 4,225 | 43,757 |
| Depositors | 863 | 5,216 |
| Total deposit value | R268,202 | R5,153,213 |
| Avg value / depositor | R311 | R988 |
| Avg deposits / depositor | 2.42 | 4.54 |
| Repeat depositor rate | 37.9% | 53.2% |
| Returned after day 0 | 349 | 4,495 |
VIP tiers — May vs June GGR
253 players ≈ 0.2% of base, ≈ 33% of total GGR
Pre VIP
170 players · 99.4% retention
GGRR12.43M → R9.25M (−25.6%)
Avg depositR3,041 → R3,576
Net deposits−32.6%
VIP
75 players · 98.6% retention · healthiest tier
GGRR8.90M → R9.72M (+9.3%)
Net deposits+6.5%
Bonus costR426k → R582k
VIP Elite
8 players · 100% retention · volatility source
GGRR12.71M → −R3.34M
Turnover−36.9%
Net depositsR11.1M → −R3.6M
Recommended CRM actions for July
ranked by expected impact
- 1Rebalance bonus spend to NGR — cap broad acquisition bonuses, redirect to the mid-VIP formulaRecover NGR margin
- 2Replicate the Bonus 672661 structure (R100 All Slots) across future acquisition campaigns — 53% repeat-depositor rate, ~10.8× ROI on 43,757 reachedScale proven acquisition ROI
- 3Dedicated VIP Elite retention — personal management + high-limit offers for the 8 playersStabilise ~33% of GGR
- 4Pre VIP frequency journey — deposit-streak challenge + Pragmatic/Live free spinsProtect entry-tier value
- 5Win back the 19,653 churned May actives with a targeted reactivation offerRecover lapsed revenue
- 6Scale the Hacksaw Bet & Get email formula as the July mailer templateLift email deposits
- 7FTD onboarding nurture for the 8,712 June FTDsImprove 72.6% retention
- 8Activate / fix Push notification tracking — zero recorded sendsIncremental reach
- 9Investigate the R3.18bn deposit data artefact (user 676431)Reporting integrity
Caveats: one corrupt June deposit row (R3.18bn, KYC-flagged user 676431) excluded from clean deposit totals. ROI proxied by attributed deposits — action-level cost not exposed. Est. NGR = GGR − bonus granted. VIP tiers per current roles classification. Campaign spotlight (C5/C6) figures are an 11 Jun snapshot of the 04 Jun cohort and are still growing; they are a subset of the June registration, FTD and deposit totals reported above, not additive to them.